Medimix partners with Kolkata Knight Riders as hygiene partners for IPL 2020

By

Maverick Martins

Published
Sep 11, 2020

​Ayurvedic personal care brand Medimix, owned by Cholayil Pvt Ltd, has partnered with Kolkata Knight Riders (KKR) for the upcoming edition of the Indian Premier League 2020.
 

As part of the partnership, Medimix will be providing hand sanitizer dispensers and other personal care products to the Kolkata Knight Riders team and its support staff.
 
The KKR team trouser will feature the logo of Medimix in all the 14 matches this season as part of the deal. With this association, Medimix aims to improve its brand awareness and make deeper inroads in East India.

Commenting on the partnership, Pradeep Cholayil, chairman and managing director of Cholayil Private Limited, in a statement said: “We are thrilled to partner with Kolkata Knight Riders as their official skinfit and hygiene Partner for IPL 2020. This partnership with the Kolkata Knight Riders is a key milestone as this would allow us to improve awareness by leveraging the fan following power of KKR as a team. I am sure this association will also offer us an opportunity to expand our awareness in East India.”
 
Speaking of the partnership, Kaustubh Jha, marketing head at Kolkata Knight Riders, added: “We are proud to have Medimix, a homegrown Indian ayurvedic brand as our hygiene partner. We look forward to a successful partnership with Medimix on board this year.”
 
Medimix currently offers four variants of soap and eight variants of face wash. The brand was launched in 1969 and claims to be the largest sold Ayurvedic soap in the world.