Medimix names Katrina Kaif as brand ambassador
Personal care brand Medimix, owned by Cholayil Pvt Ltd, has signed Bollywood actor Katrina Kaif as its new brand ambassador.
Kaif will feature in campaigns across platforms endorsing the brand’s body care products. With this association, Medimix aims to expand its reach and customer base across the country.
Commenting on her association with Medimix, Katrina Kaif in a statement said, “I have been a firm believer of integrating natural products in self-care. I am delighted to represent Medimix soap and body wash, the celebrated Aryuvedic brand for body care. And I am looking forward to this exciting journey with the Medimix family."
Pradeep Cholayil, chairman managing director of Cholayil Private Limited added, “Medimix is a name synonymous with trust and quality. Katrina Kaif being known for her skin fitness and a firm believer of using natural products for skin fitness, makes a great association for the brand. The synergy between our ethos and personality of Katrina is remarkable hence we are sure this association further take the brand Medimix to newer heights."
Medimix currently offers four variants of soap and eight variants of face wash. The brand launched in 1969 claims to be the largest sold Ayurvedic soap in the world.
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