Medimix names Parineeti Chopra as its brand ambassador

By

Maverick Martins

Published
May 30, 2019

Ayurvedic personal care brand Medimix owned by Cholayil Pvt Ltd has signed Bollywood actress Parineeti Chopra as its new brand ambassador for the Indian market.
 

Meximix is looking to reposition itself and will focus on youth going forward for growth in the personal care segment.
 
The brand is confident that its association with Chopra will help it widen its customer base and enter more households in the coming years.

Commenting on her association with Medimix, Chopra in a statement said, “The Medimix legacy is truly unique and awe-inspiring, and so is the fact that on their 50th anniversary, they have chosen to revamp the brand in order to establish connect with the youth. I am truly excited to be a part of the Medimix family and play my part in taking this legacy forward.”
 
Pradeep Cholayil, chairman & managing director, Cholayil Pvt. Ltd added, “We are excited to announce Parineeti as the face of Medimix. We wanted a face for our brand to carry forward our 50 years legacy and were clear that this face would connect with a new, younger audience while at the same time not alienating our core consumers for whom Medimix has become an integral part of their daily life.”
 
Medimix was launched in 1969 and claims to be the largest sold Ayurvedic soap in the world.