Published
Oct 1, 2021
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Mcaffeine plans expansion, eyes Rs 700 crore revenue by FY 2024

Published
Oct 1, 2021

Personal care brand Mcaffeine is planning expansion across the online and offline channels to strengthen its presence in the personal market in India and expects to generate revenue of Rs 700 crore ($94.5 million) over the next three years.
 

Mcaffeine plans expansion, eyes Rs 700 crore revenue by FY 2024 - Mcaffeine


The company also plans to expand its product portfolio by entering new categories and launching products in the coming months to widen its customer base.
 
Mcaffeine will focus on offline expansion over the next two years and expects the offline channel to contribute around 30 percent to the company’s revenue by 2024.

“In October 2016, we launched Mcaffeine and have served close to 2.5 million customers till date. This year (FY22), we will do Rs 300 crore in terms of GMV and by FY24, we will touch Rs 1,000 crore in GMV. Revenue would be at Rs 700 crore by FY24,” Mcaffeine co-founder and CEO Tarun Sharma told PTI.
 
“By FY24, we expect to be present in 8,000-10,000 offline retail points across the country. Online will always be the first focus for us because that is how the brand has been formed. But our customers are omnichannel and that is why we also want to go to the shelf near them,” Sharma added.
 
Founded by Tarun Sharma and Vikas Lachhwani in 2016, Mcaffeine has skincare and haircare products in its portfolio. It sells through its website and retails also through online marketplaces like Amazon, Flipkart, and Nykaa.

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