mCaffeine names actor Alia Bhatt as brand ambassador
India’s first caffeinated personal care brand mCaffeine has announced actor Alia Bhatt as the brand ambassador for its body wash and body scrub.
With this association, mCaffeine aims to make deeper inroads in the country’s personal care market and expects the popularity of the actor to help it scale its presence across India.
Commenting on the collaboration, Tarun Sharma, co-founder CEO of mCaffeine in a statement said, “Alia is a perfect representative of this generation, one whom they have seen evolve from a young star to a Forbes 30 under 30 millennial icon. With her environmental initiatives, she is also a perfect fit for the sustainable and empathetic ethos we stand for. I am ecstatic that we will be working together and quite sure that it’s going to be a legendary and caffeinating journey, with Alia being the perfect face for our best-selling body washes and body scrubs.”
Commenting on her association with the brand, Alia Bhatt added, “This association combines my love for coffee and my love for nature. MCaffeine brings the joy of both together in a very fresh and millennial way. PETA has certified mCaffeine products as vegan and cruelty-free, and the brand has a zero-plastic footprint. So, they are good for you and good for the planet, plus they have the fragrance of coffee.”
Founded by Tarun Sharma and Vikas Lachhwani in 2016, mCaffeine sells through its website and retails also through online marketplaces like Amazon, Flipkart, and Nykaa, among others.
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