Mcaffeine launches campaign with actor Alia Bhatt

By

Maverick Martins

Published
Jun 7, 2023

Direct-to-consumer brand Mcaffeine has launched a new campaign titled ‘Up For Life’ with actor Alia Bhatt to promote its range of body wash products.

The campaign will feature two brand films that will be promoted across the brand’s website and digital platforms.

With this campaign, the brand aims to widen its reach in the country’s personal care market and expects the popularity of the actor to help boost sales of its body wash products.

Commenting on the campaign,Tarun Sharma, CEO co-founder of Mcaffeine in a statement said, “In this campaign, with Alia, we are defining the after-effects of using mCaffeine’s Coffee Body Wash range. The experience that comes with the Caffeine rush is surreal. It pumps you up so much that it becomes difficult to handle! It helps you bring out your true inner self and gets you ready for life.”

Alia Bhatt added, “Mcaffeine’s body care range boosts my energy and prepares me for the day ahead. The main reason behind this is the presence of caffeine, their key ingredient, which not only revitalises my skin but also invigorates my senses.”

Founded by Tarun Sharma and Vikas Lachhwani in 2016, Mcaffeine sells through its website and online marketplaces like Amazon, Flipkart, Nykaa, among others.