Published
Oct 31, 2022
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MCaffeine expands body care product portfolio

Published
Oct 31, 2022

MCaffeine has greatly expanded its product offering by launching nine new products, each one using coffee as a key ingredient. The coffee themed personal care brand also partnered with Bollywood celebrity Alia Bhat for a festive launch. 

Alia Bhatt for MCaffeine - MCaffeine- Facebook


MCaffeine’s largest-scale product launch to date comprises a Coffee Shower Oil Body Wash, Hydrating Coffee Body Serum, Coffee Body Shimmer, Coffee Whipped Cream Body Wash, Coffee Bath Bomb, Coffee Bathing Shower Jelly, Coffee Bath Salt, All in One Coffee Body Mask, and Assorted Coffee Bathing Soaps – Pack of 3, the brand announced on Facebook. By expanding its personal and skincare range, the brand aims to further penetrate the personal care market and promote coffee as an effective beauty care ingredient. 

“Coffee is not just a beverage for us, it’s an emotion that helps us connect with our consumers,” MCaffeine’s CEO and co-founder Tarun Sharma told Elle India. “Our biggest body care launch… has given the customers nine new ways to celebrate their coffee connect.” 

The brand also recently partnered with Alia Bhatt to launch a festive themed gift set, the brand announced on Facebook. The set features a face mask, wash and scrub and a body scrub, as well as a branded towel and gift box. 
 

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