Max Fashion partners with Myntra to widen reach in Indian market
With this partnership, Myntra aims to target the value-conscious customers across tier 1, 2 and 3 cities to strengthen its position in these markets, while Max is looking to ride on Myntra’s tech capabilities, and large customer base, to reach untapped markets.
The partnership will see over 15,000 designs from Max Fashion’s collection go on the Myntra platform.
Commenting on the association, Ayyappan Rajagopal, head of business at Myntra, in a statement said: “Our collaboration with Max provides a platform that caters to all the fashion needs of a family under one roof. Additionally, Myntra’s tech capabilities will enable Max to offer one of the biggest selections to the fashion-conscious customers across the nation.”
Shital Mehta, CEO at Max Fashion India, added: “Max Fashion continues to enjoy its leading position as the single largest fashion brand in India across both omni-channel as well as online space. With an ever-increasing number of fashion-forward users on Myntra, we see this as a long-term partnership that will enable Max Fashion to reach a much larger audience in the country and provide them access to our amazing fashion at unbelievable prices.”
The Landmark Group-owned Max Fashion had earlier partnered with Flipkart. The brand currently has more than 375 stores in 130 cities across the country.
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