Max Fashions strengthens retail presence with Bhubaneswar store

By

Maverick Martins

Published
Jan 4, 2019

Landmark Group’s apparel brand Max Fashions has strengthened its retail presence in the country with the opening of its fourth store in the city of Bhubaneswar in Odisha.
 

The new store is located in DN Regalia in Patrapada and will house clothing, accessories and footwear from the fashion brand. Max also launched its new exclusive range of winter-wear on the occasion.
 
The exclusive range of winterwear includes biker jackets, cool slogan sweat tees, faux fur jackets and more.

Rajiv Mukherjee, AVP Marketing East, Max Fashion, in a statement said, "We have always tried to gratify our customers with the newest styles and trends. Our winter range showcases trends that combine high street fashion and winter wear. It is composed of smart casual clothing in advanced fabric bases.”
 
Max Fashions is planning to close the current fiscal with 250 stores and plans to add another 50 more brick and mortar stores in 20 new cities in the next three months.
 
Max Fashions was launched in the UAE in May 2004 and it has become the largest fashion chain in the Middle East in the affordable section of the market. The brand is present in 16 countries including India where it now has 200 stores.