Max Fashion launches new campaign ‘Holi Apno Wali’

By

Maverick Martins

Published
Mar 8, 2020

Max Fashion, India’s leading value-fashion brand, has launched its new campaign “Holi Apno Wali’ to celebrate the spirit of Holi by celebrating togetherness and spreading happiness.
 

With the festival coming up next week, Max Fashion is hoping to expand its customer base through this campaign by making it relatable for people across the target cities.
 
Commenting on the campaign, Jiten Mahendra senior vice president, marketing at Max Fashion in a statement said: “Customer engagement is the core of our communication strategy. Despite us operating in 17 international markets, for us connecting through regional connect is extremely critical and in our endeavour to create brand resonance we selected Holi as an occasion.

“Like the brand mission of democratising fashion, Holi is also an event which blurs the differences across age, caste, and communities. Our campaign objective is to capture real moments and bring a smile on our customer’s face,” he added.
 
Max Fashion is owned by the Dubai-based Landmark Group. Globally, Max has over 400 stores across 19 countries, while in India, there are more than 300 Max stores across 110 cities.