Published
Nov 20, 2018
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Mattlook Cosmetics launched in India, plans massive expansion

Published
Nov 20, 2018

Delhi-based Mattlook Cosmetics has forayed into the Indian beauty and cosmetics industry with the launch of its new brand and is looking to tap the market by expanding aggressively across India in the next 12 months.
 

Mattlook Cosmetics launched in India, plans massive expansion - Mattlook Cosmetics


Mattlook has launched with a wide range of cosmetics and makeup products mainly targeted at young women and college students. The range starts at a price point of Rs 150 ($2) onwards.
 
The company is looking to have a strong pan-India presence over the next 12 months and will strengthen its presence in southern and western markets in the coming months.

Commenting on the launch of Mattlook, Director Yashu Jain in a statement said, “The Indian cosmetic industry is on upward swing however, there is a huge vacuum when it comes to affordability for Indian middle-income groups and with this brand, we have tried to fill in this prevailing gap.
 
"To begin with we have launched over 150 products comprising over 5000 variants, shades and colors of lipstick, eyeliner, kohl, mascara, makeup kit, nail paint and complete cosmetic range in the makeup segment under the umbrella of Mattlook and very soon we will be rolling our next range of products designed for weddings and fashionistas."
 
Mattlook currently has a strong 100-plus distribution points touching almost 5,000 retailers across Delhi, UP, Punjab, Haryana, Himachal Jammu, and Rajasthan.

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