Differential Brands Group, a portfolio of global consumer brands comprised of Hudson Jeans, Graham and SWIMS, has appointed Matthew Fior as the president of Hudson Jeans with effect from April 10. Before joining Hudson, Fior was the chief merchandising officer at Lucky Brand and has also worked with leading global brands including Levi Strauss & Co. and Gap.

"Fior will oversee the day-to-day operations of Hudson Jeans, while providing guidance and leadership for the brand's planned strategic growth working alongside Peter Kim, Hudson Jeans founder and vice chairman," said Michael Buckley, chief executive officer of Differential Brands Group. "With an 18-year track record of driving growth, Matthew has a wealth of knowledge and experience as an industry leading merchant. Under his direction, we look forward to maximizing the growth potential for Hudson's consumer direct, international and licensing channels, executing on our premium omni-channel vision for the future, and capitalising on the brand's wholesale department store and specialty store relationships."

"I believe Hudson is uniquely positioned to expand its brand beyond denim to become a true lifestyle brand, and I am thrilled to be joining the organisation to spearhead the charge," said Fior.