×
211
Fashion Jobs
BUSY INFOTECH
Area Sales Manager - Amritsar / Ambala / Shimla
Permanent · Ambala
GRAND CHEMICAL WORKS
Area Sales Manager- Lucknow (gt Fmcg)
Permanent · Lucknow
GRAND CHEMICAL WORKS
Area Sales Manager - Jaipur (gt)
Permanent · Kota
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
SURYA FOOD AGRO LTD
Production Manager
Permanent · Greater Noida
SHYAM STEEL INDUSTRIES
Require Area Sales Manager For Different Locations at Bihar
Permanent · Madhepura
PINKODE REALTY LLP
Hiring For Asm/Sales Managers
Permanent · Mumbai
FRQ BRO
Area Sales Manager - Oppo
Permanent · Pudukkottai
FLEETX
Area Sales Manager
Permanent · Tirunelveli
TEACHMINT
Area Business Manager
Permanent · Hubballi
MTC BUSINESS
Production Manager | Khopoli
Permanent · Khopoli
UGRAYA FOODS
Production Manager || Agartala (Tripura)
Permanent · Agartala
RELIANCE RETAIL
Area Sales Manager - Reliance Digital (Multiple Locations)
Permanent · Thiruvananthapuram
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Zonal Sales Manager/Area Sales Manager
Permanent · Pune
ALDER BIOCHEM PRIVATE LIMITED
Area Business Manager (Only For Generic Division)
Permanent · Varanasi
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Asst. Manager Quality / Quality Line Officer- Garments Industry
Permanent · Bhiwandi
ACTIVEWEAR & TECHNICAL TEXTILE DIVISION (KUDU KNIT PROCESS PVT LTD - UNIT-III, LDH
Merchandising Manager (Activewear)
Permanent · Ludhiana
GOKALDAS EXPORTS
Executive / sr. Executive / Manager - Maintenance / Utility
Permanent · Bhopal
PAYSWIFT TECHNOLOGY PVT LTD
Area Sales Manager
Permanent · Kolkata
DODLA DAIRY
Area Sales Manager -Hyderabad , Nalgonda, Mahbubnagar
Permanent · Nalgonda
GOKALDAS EXPORTS
Manager - Operations - (Garments Background)
Permanent · Bhopal
Published
Dec 10, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mass cosmetics sales on Amazon hit $140 million, Maybelline proves most popular brand

Published
Dec 10, 2018

Mass cosmetics sales on Amazon have reached an estimated $140 million in 2018, a 20 percent increase compared to the previous year, according to new data from  Edge by Ascential. Maybelline has earned the title of top-selling cosmetics brand on the platform for the second year in a row, 


Instagram @Maybelline


Edge's Market Share solution saw Maybelline take an 11 percent market share for the period, with L'Oréal in second place with nine percent, Neutrogena at seven percent, Wunderbrow at five percent, and Covergirl at three percent. 

According to Edge, Neutrogena has made major progress this year, thanks to a shift in cosmetic consumer interest toward products that take makeup off. Data shows that year-over-year sales for makeup removers on Amazon nearly tripled to an estimated $17 million year to date, with Neutrogena's makeup removing products becoming a hot item for Amazon shoppers. As a result, the brand's sales shot up by more than 50 percent, pushing the company from twelfth place in 2017 to third this year. 

While not making a top five spot, NYX also performed well this year, increasing sales by 11 percent and moving from tenth place to a sixth place spot for 2018. 

In contrast, Burt's Bees sank from being the fifth top-selling brand with 4 percent share in 2017 to seventh place, after an 18 percent decrease in estimated year-over-year sales.  
 
In addition to makeup removers, eye and lip products rounded out the top three subcategories this year, with eye makeup earning an estimated $52 million and lips achieving over $16 million in sales so far. The growth of eye and lip subcategories served as a boost to Maybelline and L'Oréal, helping them to earn their top spots and garner 10 and 11 percent year-over-year sales increases, respectively. 

According to representatives at Edge, these numbers are just the beginning when it comes to the relationship between the cosmetics world and the e-commerce giant. 

"Amazon's share of the cosmetics market is growing rapidly, and the online retailer is quickly becoming one of the most important retail channels for cosmetics brands," said Pete Andrews, director of insights at Edge by Ascential, in a release. "The brand manufacturers that learn how to market on Amazon will surely have the most to gain in the future."

Copyright © 2022 FashionNetwork.com All rights reserved.