Masaba Gupta launches anti-plastic clothing line
today Jan 22, 2020
Fashion designer Masaba Gupta under her brand ‘House of Masaba’ has launched an anti-plastic clothing line that features clothes with detachable bags titled 'I Will Wear Out Plastic'.
The collection aims to reduce the use of single-use plastics in India and create awareness to reduce wastage in the fashion industry.
"Fashion is a great means of communicating with people. Everything follows and understands fashion because it is not hard work to understand. We thought doing a collection of clothes that turn into bags would be the perfect thing. A lot of people can incorporate it in their daily lives. It's a fun concept to watch, it's engaging, and at the same time, it is sustainable. This is how it came out to be. We worked on it for about 1.5 years," Gupta told IANS.
“This creative collection aims to reduce the use of plastic bags in a unique way. Each garment has, as an exclusive accessory, a detachable reusable bag that is a fashion statement by itself. If you are an impulsive shopper, this is your go-to collection to do your bit for the environment, and fashionably too,” Gupta added.
The 'I Will Wear Out Plastic' collection will be available in stores and online. Masaba Gupta had launched the House of Masaba as a fashion and lifestyle brand in 2009 and currently retails from 11 flagship stores in a number of Indian metros. The brand also retails from multi-brand brick-and-mortar and online stores.
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