Masaba Gupta launches cruise line

Masaba Gupta launched the first ever cruise collection for her brand House of Masaba and the event, which was in association with Lexus, took place aboard a cruise ship.

The House of Masaba cruise collection has a focus on destination weddings. Gupta, who recently attended a wedding in Thailand, said: “I pretty much made this collection to suit my own wardrobe needs.” In place of heavy lehengas, there are printed sets, smart casual jackets, and kaftans, all in Gupta’s signature bright and bold style.

Gupta said: “While the concept of cruise collections is more international, it is the increase in travel amongst urban Indians that makes this collection relevant.... People are taking more breaks and exploring newer destinations. Women are no longer content with simply throwing in what they already own into the suitcase. Holiday looks are being taken very seriously.” Cruise collections are indeed gaining more importance in India, which was apparent at the recent India Beach Fashion Week in Goa where more designers than ever showed cruise collections.

The cruise collection was Gupta’s first ever off-site runway show and the event was aboard the AB Celestial restaurant’s cruise ship in Mumbai. Following the event, Gupta stated: “I will only do off-site shows in the future,” as she felt that the setting had so well added to the runway show’s ambiance. The event, which took place in the evening on November 17, also saw Lexus launch its latest model of hybrid electric car, the NX300h.

Gupta is known for her collaborations and her cruise collection in association with Lexus has come hot on the heels of her partnership with Titan Raga for a line of luxury watches.

Masaba Gupta launches cruise line

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