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By
AFP-Relaxnews
Published
Feb 27, 2015
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Martin Parr shoots a campaign for Le Bon Marché

By
AFP-Relaxnews
Published
Feb 27, 2015

The British photographer is behind the latest ads for the Parisian luxury department store.

In his usual irreverent style, Martin Parr has photographed the campaign for Le Bon Marché's new shoe department - Martin Parr


In a series of colorful images, Martin Parr turns his lens on Le Bon Marché, a true monument to luxury on the Left Bank in Paris, all while maintaining his signature irreverence.

The first two campaign visuals, created in collaboration with the advertising agency BETC Luxe, will be displayed outdoors in Paris from March 2 to promote the opening of Le Bon Marché's new space dedicated to footwear.

Parr's campaign is the first in a series that will accompany events at the department store all year long.

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