Marks & Spencer enters homeware segment in India

By

Maverick Martins

Published
Feb 25, 2022

British retailer Marks & Spencer has entered the homeware segment with the launch of its homeware collection in India.
 

The collection will offer products in beddings, bathrooms, wellness, and dining category. It will be available across its select stores and the website, apart from e-commerce channel partners Ajio and Myntra.
 
“We are targeting urban consumers who are quality connoisseurs and are seeking value for their money. Those who aspire for contemporary and beautiful homes and yet want solutions that are designed to last using materials sourced with care,” James Munson, Marks & Spencer managing director India said in a statement.

“This sector is growing at a fast pace in India and as a country with a large base of young population, we feel consumers have higher disposable income today. They are seeking a better lifestyle and are redoing their spaces often,” Munson added.
 
Marks & Spencer operates through a 51:49 joint venture in the Indian market with Reliance Retail. It has over 1,500 stores worldwide including Europe, Asia and the Middle East.