Australian racing driver Mark Webber is to lend his face to the 2015-16 campaign for Porsche Design Fragrances, the brand announced on Friday.

Specifically, Webber will feature in the campaign for Porsche Design Titan, a fragrance defined by notes of grapefruit and cedar wood in a purist high-tech flacon.

The former Formula One driver will this weekend contest the 24-Hour race of Le Mans along with fellow drivers Timo Bernhard and Brendon Hartley in a Porsche 919 hybrid.

The luxury brand Porsche Design was founded in 1972. Products are sold in the brand's own shops, including online, as well as in franchises, concessions, high-end department stores and specialist retailers.