Marie Claire, Swissbrand partners with Bradford to expand India presence
International fashion brands Marie Claire and Swissbrand have partnered with New Delhi-based global brand licensing firm Bradford to expand its presence in the Indian retail market.
With this partnership, France-based Marie Claire and Switzerland-based Swissbrand will sell their products across the country.
Marie Claire will launch its cosmetics range in India by associating with salons, beauty academies to boost its sales while on the other hand Swissbrand aims to make inroads in India’s lifestyle market with its casual clothing such as t-shirts, shirts, jackets, trousers, jeans, shoes, socks among others.
Commenting on the India entry of Marie Claire, Roberto Bré, Marie Claire brand architecture partner said, “The licensing model will help the brand have its presence across multiple new segments, which is propelled by an endeavour to bring in the best products and services to our consumer base and continue to grow our patrons across India.”
Richard Sosnoff, vice president of global sales at Swissbrand added, “We are excited to partner with Bradford India, believe that the licensing model will help the brand have a presence across multiple segments, which is driven by an effort to bring best-in-class innovative products to our customers and grow the Swissbrand community across India.”
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