Marico moves into the digital space with Revofit

By

Isabelle Crossley

Published
Apr 18, 2018

The fast moving consumer goods (FMCG) giant Marico, which has a strong presence in India’s beauty and wellness industry, has announced that it will acquire a 22.5 percent stake in Revolutionary Fitness which owns Revofit.

Marico is making moves to gain a stronger foothold in India’s digital market in tandem with its efforts to become more prominent in the wellness space. Having previously focused more on beauty products such as hair oils, styling products, and body lotions etc., the business is now embracing digital services.

The business has said in a statement that it will acquire a significant stake in the health and fitness app Revofit and its parent company Revolutionary Fitness. The app also operates an offline health delivery business and has tentative plans to launch FMCG products in the future.

“I am delighted with the partnership with Revofit, a next generation digital wellness platform,” said Saugata Gupta, Marico’s Managing Director and CEO. “This complements Marico’s aspiration to participate in the nutraceuticals and wellness space. This win-win alliance offers a wider choice to consumers looking to incorporate wellness, fitness and nutrition into their daily lifestyle”.

In other news, Marico recently launched the Saffola Active Slimming Nutri-Shake which is designed as a meal replacement drink.