Marico Limited appoints Koshy George as chief marketing officer

By

Maverick Martins

Published
Jan 24, 2019

Home-grown fast moving consumer goods (FMCG) business Marico Limited has appointed Koshy George as its chief marketing officer (CMO).
 

George joins Marico from Hindustan Unilever where he was the global marketing director for the skin cleansing vertical. In his new role, George will lead the brand marketing initiatives of the company.
 
George’s appointment comes after the resignation of Anuradha Aggarwal as the company’s CMO last year in October. He will report directly to the company’s managing director Saugata Gupta and has also been inducted in Marico’s executive committee.

George will play a crucial role in Marico’s next phase of growth as it has set a target of 10 percent growth in business volume over the next three years. The company plans to strengthen its presence in the foreign markets and will be making strategic investments to expand their base overseas to boost the overall revenue of the firm.
 
Commenting on George’s appointment, Gupta in a statement said, “Koshi brings in a good mix of deep understanding of consumers and markets in categories similar to ours. He has a very exciting and challenging agenda in driving premiumisation of our portfolio over the next few years.”
 
George has over 17 years of experience in sales and marketing. He started his career with Marico India in 2001 as a management trainee and was an area sales manager before moving to Hindustan Unilever.