Manyavar partners with ICC Men’s T20 World Cup 2021

By

Maverick Martins

Published
Oct 25, 2021

Indian ethnic wear brand Manyavar has partnered with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021.
 

As part of the association, Manyavar will have its presence on-ground as well as on the digital assets of ICC throughout the tournament. The brand expects this partnership to further strengthen its customer base across the country.
 
Commenting on the association, Vedant Modi, chief marketing officer at Vedant Fashions Limited, in a statement said: “Manyavar as a brand embraces celebration and togetherness and Cricket is the biggest celebration in the country which brings people of every age group together. Therefore, our association with Cricket is a natural extension.”

“We believe that our longstanding partnership with IPL has resulted in good recall for our flagship menswear brand - Manyavar and we are confident that the association with the ICC T20 World Cup 2021 will help us further cement the brand in the hearts and minds of our consumers,” he added.
 
Vedant Fashions launched Manyavar in 1999, with the aim of disrupting the largely unorganised ethnic wear market. The brand retails across India and has a presence in the U.S. and UAE.