Manyavar names Amitabh Bachchan as its new brand ambassador
today Oct 29, 2019
Ethnic wear brand Manyavar, owned by Vedant Fashions Pvt Ltd, has named actor Amitabh Bachchan as its new brand ambassador.
Manyavar has been investing heavily in marketing which includes the signing of celebrities like Ranveer Singh and Kartik Aryan to endorse the brand.
Bachchan will begin his association with the brand by promoting the brand's latest Diwali collection through commercials spread across TV, digital and social media.
Commenting on the association, Bachchan in a statement said: "I am proud to have associated with Manyavar. More than anything, it is Manyavar's belief in Indian culture and tradition, which I totally appreciate. It resonates with my beliefs and sense of belongingness with the timeless Indian tradition.”
Ravi Modi managing director of Vedant Fashions Pvt. Ltd added: "We are extremely honoured to have the living legend, Amitabh Bachchan endorse our brand. At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. This makes him the ideal man to represent our brand. We are certain that with his ability to win over the hearts of people of every age will inspire his fans to embrace the Indian in them."
Manyavar currently has over 500 stores that include over 50 flagship stores and 12 international stores.
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