Manish Malhotra to collaborate with MyGlamm for cosmetic line
India’s leading couturier Manish Malhotra will collaborate with Mumbai-based make-up brand MyGlamm to launch an exclusive cosmetic line called ‘Manish Malhotra Haute Couture Makeup’. With the launch, Manish has also entered the lucrative beauty market in India.
The exclusive cosmetic collection will include 46-products ranging from eyeshadow palettes, glosses, lipsticks, highlighters, and nail varnishes.
"If you look good, you feel good, so beauty is a huge confidence builder. My design philosophy has always been about celebrating glamour. This Haute Couture line is accessible to every woman out there, and makes it easy to get gorgeous in no time," Malhotra said in a statement.
Malaika Mahtaney, chief marketing officer of MyGlamm added, “We are excited to bring to life Malhotra's vision of beauty to his many fans across the country starting December 15.”
Manish Malhotra Haute Couture Makeup will be available exclusively online at MyGlamm.com & Amazon.in and at select Shoppers Stop outlets across India.
MyGlamm is an on-demand beauty services provider founded in July 2015 by Darpan Sanghvi. Last year, it had raised Rs 35 crore (approx $5 million) from French cosmetic giant L’Occitane for business expansion.
MyGlamm is looking to strengthen its foothold in the beauty business in India and collaborating with several designers and brands to gain a larger market share of the country’s beauty industry.
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