Manish Malhotra’s Delhi flagship store goes virtual
Leading fashion designer Manish Malhotra has launched a virtual store and claims it to be India's first-ever virtual store from an Indian design house. The brand has partnered with online virtual experience partner Gmetri for the store.
The designer's virtual store will allow customers to virtually visit the Delhi flagship store spanning over 15,000 square feet. The virtual store can be browsed on desktop, laptop, and mobile.
Commenting on the virtual store launch, Manish Malhotra, in a statement said: “The decision to launch the virtual store was long overdue but intensified due to the pandemic. While our customers have been able to shop via our e-commerce site, we wanted to offer a seamless experience to our brand, even though they can't make our stores in the lockdown.”
“With this new virtual experience facility, we hope to bridge the serendipitous joy of shopping at our exclusive physical outlets. It's a result of over 11 months of research, planning, strategy, and design, and I'm looking forward to the response of our fans and loyalists," he added.
The store offers a broad line-up of couture pieces, along with other brand portfolios, including Manish Malhotra Jewellery, Manish Malhotra Beauty, and Manish Malhotra Home.
The brand plans to enhance customer experience by launching chat support over the next two months to help with product or purchase queries, e-consults, and personalised guidance.
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