Manish Malhotra launches first line of sheet masks with MyGlamm
Couturier Manish Malhotra’s beauty brand has launched its first line of luxury sheet masks as it expands its skincare product selection.
For its first foray into sheet masks, Manish Malhotra Beauty has launched a line of five ‘Manish Malhotra Luxury Sheet Masks by MyGlamm’ online, the brand announced on Instagram. Containing natural ingredients sourced from producers in India such as sandalwood, turmeric, and saffron, the masks are designed to target specific skin issues including the effects of pollution and wrinkles. The sheets are also biodegradable.
Skincare products increased in popularity across India during the pandemic as beauty salons remained closed and shoppers looked for treatments they could do at home. A lack of occasions on which to wear full makeup looks and face-mask induced skin issues also contributed to a boom in skincare. Manish Malhotra Beauty has responded to this by expanding its skincare selection with products containing natural ingredients, another trend amplified by the pandemic.
Manish Malhotra Beauty retails on beauty retailer MyGlamm’s e-commerce store with a wide selection of eyeshadows, lipsticks, and nail lacquers among other products. The brand is cruelty free and inspired by Manish Malhotra’s luxury clothing brand.
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