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Published
Jul 13, 2021
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Manish Malhotra collaborates with Blenders Pride and steps into packaging design

Published
Jul 13, 2021

Couturier Manish Malhotra has joined forces with whisky brand Blenders Pride and stepped into packaging design to create a limited-edition box design to celebrate his 30 years in fashion. 

Looks from Nooraniyat by Manish Malhotra - Manish Malhotra- Facebook

 
Manish Malhotra has created an exclusive design for the Seagram’s Blenders Pride’s limited-edition pack, Blenders Pride announced. Malhotra has had a long-standing relationship with the beverage brand and had showcased multiple collections at the travelling Blenders Pride fashion show. In his latest collaboration with the business, the designer has tried his hand at packaging design and translated his opulent aesthetic into a whisky box. 
 
“The limited-edition pack reverberates with a contemporary design that represents glamorous curations, something that has been synonymous with my personal style for a long time,” Malhotra told The Telegraph India about the collaboration.

“Inspired by the skilfully crafted smooth blend, the limited-edition pack is adorned with intricate patterns with warm metallic accents and tones that build a sense of glamour and celebration. My legacy, built over 30 years, is highlighted on the pack, which embodies a seamless blend of fine craftsmanship that reflects my signature style of glam and romance.”

Malhotra has also just launched his latest bridal and occasion wear collection featuring glittering sarees and lehengas. Named 'Nooraniyat', the collection is inspired by the craft technique of Phulkari and modernises the heritage technique by giving it a futuristic black and silver colour palette. 

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