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Manish Arora launches second collaboration with Koovs

Published
today Oct 9, 2019
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Designer Manish Arora has collaborated with the online fashion retailer Koovs for the second time. The collaborative collection will launch on Koovs’ website on October 14. 

Manish Arora’s second collaborative collection with Koovs will launch on Monday - Manish Arora- Facebook


Manish Arora has created a brightly coloured and gender-neutral collection for Koovs to bring his signature take on Indian culture to a wider audience through his collaboration with the high-street fashion retailer. “I had worked… with Koovs before, which I believe was very successful, so we decided to go in for the second one,” Arora told Vogue India in an interview. 

The collection caters to a millennial and Gen-Z audience and aims to translate Arora’s high fashion designs for the masses. The unisex range features tops, t-shirts, jeans, jumpsuits, sweatshirts, and pyjamas as well as accessories such as passport holders and footwear.

“Everything is becoming gender-neutral, and we wanted to send that message to everyone,” said Arora. “It’s a forward-thinking concept… We have taken some of our iconic pieces from our recent collections and made them more accessible for the mass market. And that is really exciting, because one of my favourite jackets is now part of the Koovs range and I can’t wait to see how people react to that.”

Manish Arora’s eponymous brand is based in New Delhi and he has shown collections at Paris Fashion Week since 2007. The designer has collaborated with a number of international brands including Swatch, Nivea, Good Earth, Nespresso, and Swarovski among others.