×
287
Fashion Jobs
AVANTOR
Area Sales Manager - Chromatography || Hyderabad
Permanent · Hyderabad
PERFECT PUBLISHING SOLUTIONS
Area Sales Manager & Sales Executive-Exp/ Freshers-All India Openings
Permanent · Lucknow
ACME SERVICES PRIVATE LIMITED
Salon Manager/ Area Salon Manager/ Sales Head/ Center Head
Permanent · Mumbai
MAICO VENTILATION PVT LTD
Area Sales Manager - Madhya Pradesh
Permanent · Indore
ACME SERVICES
Finance Manager With a Leading Fashion Brand
Permanent · Surat
HOMEBAZAAR.COM
Hiring For Sales Manager - Real Estate - @ Andheri/Lower Parel
Permanent · Navi Mumbai
ADIDAS
Senior Manager Marketing Operations
Permanent · GURUGRAM
PEOPLE LINK
Immediate Opening of Sales Manager-Home Furnishing-Panipat
Permanent · Panipat
ROYAL TRANSPORT CORPORATION
Sales & Marketing Manager (Full Truck Load And Odc Project Transport)
Permanent · Nashik
MADHU JAYANTI INTERNATIONAL
Area Sales Manager
Permanent · Patna
DMART
Opening For The Post of Circle Head - Operations
Permanent · Bengaluru
PERSOLKELLY INDIA
Area Sales Manager- Corporate Sales-Faridabad- Relocation Company
Permanent · Faridabad
NR CONSULTING
Requirement- Sales Manager- Mumbai
Permanent · Mumbai
XWELL HUMAN RESOURCE
Area Sales Manager All Rajasthan Fmcg Company
Permanent · Ajmer
ALUDECOR LAMINATION
Area Sales Manager- Kanpur
Permanent · Unnao
DRONE HR SOLUTIONS
Production Manager - Tractor Parts Mfg (Urgently Required)
Permanent · Chandigarh
HENKEL ADHESIVE TECHNOLOGIES
Spec Customer Service Back Office IN
Permanent · NAVI MUMBAI
HENKEL ADHESIVE TECHNOLOGIES
Product Line Manager Packaging Imea
Permanent · NAVI MUMBAI
HENKEL CEO
Sap Fico Consultant
Permanent · BENGALURU
HENKEL CEO
Sap Production & Quality Management – Support Engineer - Gtc
Permanent · BENGALURU
HENKEL DX
Cloud Identity Consultant - Directory Services
Permanent · BENGALURU
HENKEL ADHESIVE TECHNOLOGIES
Supply Chain Analyst Imea
Permanent · NAVI MUMBAI
Translated by
Roberta HERRERA
Published
Feb 7, 2023
Reading time
3 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mango teams up with Californian brand Simon Miller to gain foothold in the U.S.

Translated by
Roberta HERRERA
Published
Feb 7, 2023

The Spanish brand is continuing to collaborate with international brands and celebrities in order to promote its range of products while positioning itself in a premium segment in markets where it plans to develop its business. After launching a festive capsule collection for the holiday season with French-British influencer Camille Charrière, Mango has announced its next partnership set to launch this summer: a limited edition collection with Californian luxury brand Simon Miller.


Justicia Ruano and Chelsea Hansford - Mango


Founded in 2008, Simon Miller is a Los Angeles-based brand led by its creative director Chelsea Hansford. Under her positive and inclusive vision, the brand is positioned in an accessible premium segment and offers a wide range of colorful and casual products: from clothing to footwear and accessories, to jewelry and even swimwear.

This collaboration with Mango, which will be unveiled in May, promises to merge the Californian and Mediterranean styles of the two brands, inspired by the "ocean, the underwater world, the sun and the sand". A summer treat that, as anticipated by the brands, will be tinged with a bright primary color palette, typical of Simon Miller's garments and common in Mango's summer collections.

During the launch of the brand's capsule collection with Camille Charrière, the product manager for women's collections and member of the company's executive committee, Justicia Ruano, explained to FashionNetwork.com the importance of these specific initiatives for Mango's evolution. "Globally, at the company, we are working on improving quality and offering fair value for money. We are looking for sophisticated capsules that push the company's strategy and help us to raise the quality of our production as a whole," said the manager from Andalusia.

The brand founded in 1984 has therefore been recently collaborating with artists, creatives or personalities in the fashion industry such as Leandra Medine, Chufy or Pernille Teisbaek in order to build up its community. 

A creative capsule to help Mango achieve the American dream



In addition to forging creative synergies, the capsule collection with the Californian brand will reaffirm Mango's ambitious growth plans in the United States. Coinciding with the opening of its first flagship store on New York's coveted Fifth Avenue, the Barcelona-based brand unveiled its expansion plan in the country: a project with a 100 million euro investment through which it plans to open some 30 stores in the market by 2025. The objective? To soon reach a turnover of 100 million euros in the region.


The collection will be available starting in May - Mango


Mango has been operating in the United States since 2006 and sells its collections through its own website and through online retailers such as Nordstrom and Macy's. The brand is committed to the online channel, which is expected to account for 70% of its sales in the country by 2024. By then, the United States should have become one of its five largest markets in terms of turnover.

The company headed by Toni Ruiz is present in 115 markets worldwide. In the United States, Mango has stores in New York, New Jersey, Florida and Miami. Over the course of this year, the Spanish brand plans to continue expanding in Florida with store openings in locations such as Boca Raton, and in the western part of the country, with new stores in Georgia, Texas and California.

The company closed the first half of fiscal year 2022 with a 25 % increase in revenue to 1.21 billion euros.
 

Copyright © 2023 FashionNetwork.com All rights reserved.