Mango names Kiara Advani as brand ambassador India
Spanish fashion brand Mango has named Bollywood actor Kiara Advani as its new brand ambassador in India.
Advani will begin her association with the brand by endorsing the spring/summer 2022 collection through a special campaign titled, ‘Enjoying the Bloom’. The campaign will be promoted extensively across digital mediums, including social media.
Commenting on her association with the brand Kiara Advani in a statement said, “I’m delighted to be representing Mango, which is one of my personal favourites. I strongly relate to the brand and its philosophy and the new summer collection is an ode to women who are carefree and like to enjoy the seasons with conforming ensembles. As such, I believe, my attitude and style syncs well with the brand’s own and I look forward to being a link between the brand and its audience.”
Speaking about the association, Vishal Anand, senior director at Myntra (Mango’s India partner) said, “Kiara’s established presence has the potential to pull audiences across the nation and influence people with her sartorial choices. She is a reigning style icon of the country; her fan base is growing by the day.”
Daniel Lopez Garcia, head of expansion and franchises at Mango added, “With Kiara on board, we are confident of strengthening our presence further and reaching our target audience, which is also the actor's core audience.”
Mango sees huge growth potential in the Indian market and had partnered with fashion e-commerce major Myntra in 2020 to help it widen its presence in the offline and online space in the country.
Copyright © 2022 FashionNetwork.com All rights reserved.