Published
Dec 4, 2020
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Maneraa launches as new fashion and lifestyle e-commerce site

Published
Dec 4, 2020

New multi-brand fashion and lifestyle e-commerce platform Maneraa aims to bring India-made products by smaller brands to shoppers across the country.

Womenswear on Maneraa - Maneraa- Facebook

 
Maneraa caters to men, women, and children and each brand on its platform has its own digital storefront from which to retail its products. The new store aims to tap into the rising demand for fashionable goods in non-metro locations and promote smaller brands to a wider audience.
 
“We want to position Maneraa as a ‘Creator of happiness’,” co-founder and director, Shabna Salam, told India TV News.

“Maneraa will craft space in the e-commerce market where our buyers get to choose from hundreds of brands with new designs that have been created by talented yet unrecognised designers from around the country. Our sole purpose is to make the online shopping experience on our platform incredibly delightful by giving consumers a one stop solution to find fashionable yet affordable products.”
 
The e-commerce store has sections for menswear, womenswear, children’s wear, cosmetics, home ware, and essentials and focuses on the value section of the market. Brands that feature on the platform include Stupa Fashions, Ayma Creations, Zuvino, Organic Harvest, Parrot Crow, Vudu, Kajree, Kalapreet Fabrics, Rangoon,  Tikhi Imli, Beebay, Invincible, and Macrowoman, among others. 

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