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Published
Feb 9, 2022
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Mamaearth names Samantha Ruth Prabhu as brand ambassador

Published
Feb 9, 2022

Lifestyle brand Mamaearth has named actor Samantha Ruth Prabhu as its brand ambassador. Prabhu will endorse the brand’s skincare products.
 

Mamaearth names Samantha Ruth Prabhu as brand ambassador - Mamaearth


With this association, Mamaearth aims to strengthen its presence in the South Indian market and banking on the actor’s popularity in the region to drive sales.
 
Commenting on the association with the actor, Ghazal Alagh, co-founder of Mamaearth in a statement said, "Being a brand for Millennials and driven by the purpose of goodness, we wish to partner with people who resonate with our philosophy of ‘Goodness Inside’. Samantha represents the ideal youth, driven by ideals and purpose, and we strongly feel she will be able to support our purpose across India, especially the south Indian markets.”

Samantha Ruth Prabhu added, “Mamaearth is a brand that truly embodies my personal preferences for skincare. With natural ingredients and no-toxin formulations, the brand was an instant hit with me. In fact, when they approached me to endorse the brand, I knew this was a brand that I had to partner with, not only because of their products but their purpose of 'Goodness Inside'."
 
Mamaearth launched as a direct-to-customer baby care brand in 2016 and expanded into personal care and beauty products for adults as well. The brand retails its wide range of skin and hair-care products from its dedicated e-commerce store and has a presence in multi-brand retail outlets across India and online.

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