Mamaearth launches national commercial with Sara Ali Khan, Amrita Singh
Leading FMCG brand Mamaearth has launched its first television commercial in the Indian market featuring the daughter-mother duo of Sara Ali Khan and Amrita Singh.
The brand is looking to strengthen its presence in the Indian market and enhance its visibility with this commercial, which will see Sara Ali Khan sharing screen space with her mother for the first time.
Commenting on her association with Mamaearth, Sara Ali Khan in a statement said: "Being an actor, you get a chance to work with some of the finest artists of the world, but nothing comes close to working with your mother. The thought of sharing the screen with her, who was also my first acting teacher, is something I will cherish forever.”
Ghazal Alagh, co-founder Mamaearth added: “Our journey from being a niche baby care brand to becoming a mainstream personal care name is a testimony that safe and effective quality body care products were long-awaited. We firmly believe that Sara and Amrita coming together to endorse our hair care products shows the credibility we generated as a brand.”
Mamaearth launched as a direct-to-customer baby care brand in 2016 and expanded into personal care and beauty products for adults as well. The brand retails its wide range of skin and hair-care products from its dedicated e-commerce store and has a presence in multi-brand retail outlets across India and online.
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