Malvika Sitlani’s lifestyle brand 'Masic' launches on Myntra

By

Maverick Martins

Published
Nov 28, 2022

E-commerce platform Myntra has strengthened its brand portfolio in the personal care segment with the addition of Malvika Sitlani’s lifestyle brand Masic ahead of its upcoming end of reason sale event.

With this launch, Masic will have a dedicated online brand store on Myntra offering its entire portfolio which includes oils, fragrances, and bath & body range.

Through its association with Myntra, Masic is confident of expanding its consumer base across India and aims to be the country’s preferred holistic personal-care brand in the coming years.

Commenting on the association with Myntra, Malvika Sitlani, co-founder CEO of Masic in a statement said, “As a young, bootstrapped brand, we see the partnership with Myntra as a great opportunity to leverage the platform's massive reach to a huge pan-India base of discerning customers. In addition, Myntra is known to provide great service through its customer-friendly app, which has been a focus for MASIC from its inception. With this unparalleled partnership, we aim to reach 10x more consumers.”

Rahul Sachdev, senior director beauty personal care at Myntra added, “We are excited to launch Masic on Myntra. As a long-standing enabler of the creator ecosystem, the association with Masic is a natural extension of Myntra’s commitment to empower creator-led brands and accelerate its growth journey.”

The direct-to-consumer brand Masic was founded by beauty influencer Malvika Sitlani and her friend Veronica Bahl during the lockdown in 2020.