Malaika Arora launches new campaign for The Label Life

By

Isabelle Crossley

Published
Apr 3, 2023

Celebrity stylist Malaika Arora has launched and stars in a new campaign and fashion film for womenswear brand The Label Life. The campaign is designed to showcase The Label Life’s new collection as a way to “break the mundane”.

“I truly believe that what you wear can truly change your day and help you escape- there are days where I don’t feel like getting out of home, but once I’m ready and changed into a pair of clothes I adore, I’ve escaped off to a completely different place with a happier mood and new-found energy,” said Arora about the campaign in a press release on April 3.

Through the campaign, Arora aims to present The Label Life’s new womenswear offering as both versatile and exciting. The new resort collection ‘The Summer Escape’ is also set to launch soon, according to the brand.

“We wanted to bring alive the fact that fashion is transporting, transforming and an absolute game-changer- and our approach as well as the setting, the clothes and the concept, all worked towards achieving this objective beautifully,” said the film’s director Joseph Radhik.

“We believe that The Label Life’s clothes are designed to bring about a newer, fresher perspective on the everyday dressing- from that Monday morning meeting to those post-work cocktails, our designs will elevate your style and help you escape the mundane, effortlessly,” said The Label Life’s CEO Garima Garg. 
 
The Label Life describes itself as a celebrity brand, styled by Malaika Arora and Bipasha Basu. The label is in the portfolio of direct-to-customer brand aggregator G.O.A.T Brand Labs, which also runs labels including Chumbak, Pepe Inner Fashion, and Neemli Naturals among others.