Malabar Gold & Diamonds launches campaign on fair pricing policy with actor Anil Kapoor

By

Maverick Martins

Published
Jul 13, 2021

Jewellery major Malabar Gold & Diamonds has launched a campaign featuring actor Anil Kapoor to highlight the brand ‘fair pricing policy’ in the jewellery sector.
 

The campaign will see the actor Anil Kapoor highlighting the benefits of standardised pricing in a campaign that consists of a TVC, along with the extension in print, radio, and the digital medium.  
 
Commenting on the campaign, M P Ahammed, chairman at Malabar Group, in a statement said: “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing, and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our fair price promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery.”

Naveen Raman, senior vice president and south head at 82.5 Communications, added: “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”
 
The campaign has been conceptualised by media agency 82.5 Communications and is expected to go on air over the next few weeks.