Malabar Gold and Diamonds name actor Karthi as brand ambassador in Tamil Nadu

By

Maverick Martins

Published
Oct 19, 2021

Leading gold and diamond jewellery retail chain Malabar Gold and Diamonds has signed up actor Karthi as its brand ambassador in the southern state of Tamil Nadu.
 

With this association, Malabar Gold aims to further strengthen its presence in southern India and the state of Tamil Nadu.
 
As part of the association, Malabar Gold and Diamonds will roll out a series of films to celebrate the unique cultural ethos of Tamil Nadu and the cultural sensibilities of the people of the state.

Commenting on the association, Malabar Group chairman, MP Ahammed, in a statement said: “Our association with supremely talented actor and superstar Karthi is driven by our desire to convey the ethos of our brand through a trusted voice. His qualities resonate with our values. We feel that there is no better choice than Karthi to develop a stronger connect with people of Tamil Nadu, helping them rediscover their love for gold jewellery at Malabar Gold & Diamonds.”
 
Actor Karthi added: “I am delighted to be associated with one of India’s leading jewellery brands with a robust presence across 10 countries. What has impressed me are the differentiating elements and inherent strengths of Malabar Gold and Diamonds as a trusted brand.”
 
Malabar Gold and Diamonds is one of the largest jewellery retailers globally and currently has 260 showrooms in 10 countries.