Malabar Gold and Diamonds relaunches store in Mysuru with exhibition

By

Isabelle Crossley

Published
Apr 18, 2022

Fine jewellery brand Malabar Gold and Diamonds relaunched its flagship store in Mysuru with an official inauguration and jewellery exhibition.  

The newly renovated store, which is Malabar Gold and Diamonds’ largest outlet in Mysuru, carries the brand’s latest product lines including Viraaz royal polki jewellery and Zoul lifestyle jewellery. The store also has dedicated segments for its sub-brands including Ethnix, Precia, and Era.
 
The official inauguration at the end of last week drew a crowd of local politicians and fashion industry names, Star of Mysore reported. Chamaraja MLA, L Nagendra inaugurated the renovated showroom and Narasimharaja MLA, Tanveer Sait and Mysuru Deputy Mayor Anwar Baig greeted customers who were the first to purchase jewellery at the newly opened store and handed them their goods. 

The showroom also launched an ‘Artistry Show’ exhibition which will run until April 23. The exhibition aims to celebrate Indian traditional jewellery artistry and Malabar’s place within the wider tradition and industry.
 
To celebrate the relaunch of its renovated store, Malabar Gold and Diamonds launched a promotional offer which gives shoppers free silver with their gold jewellery purchases. Moreover, as part of the business’ corporate social responsibility initiatives, 5% of the profits from this store will be put towards various charitable and philanthropic activities in the wider region.