Make Me Up holds model auditions, partners with fashion designers

By

Isabelle Crossley

Published
Dec 4, 2019

The Make Me Up beauty and shopping event has partnered with fashion designers including Rina Dhaka and Samant Chauhan for its upcoming edition from December 21 to 22 at The Ashoka in New Delhi and recently held model auditions. 

The Make Me Up model auditions took place at The Grandreams, Nehru Place, and searched for fresh faces to take part in the upcoming beauty festival. Models from across the country auditioned for a panel including fashion designer Rina Dhaka, Charu Parashar, and Leena Singh.

“Make Me Up Festival is India’s first platform for the whole beauty industry which will bring every beauty lover under one roof,” said India Luxury Foundation’s founder and chairman, Gaurav Grover, in the event’s press release.

“With the Indian Beauty Industry expected to reach $20 billion by the year 2025, we thought this would be an apt time to create a platform that not just brings all related to this industry under one platform, but will also be a move at organising the overall industry,” said Make Me Up co-promoter Ankur Kalra.

Make Me Up is an initiative of the events business Touchwood Group and Vibgyor Brand Services in association with India Luxury Foundation. The event will feature interactive beauty showcases, stalls for beauty brands, and entertainment to create a multi-dimensional beauty festival.