Mahima Mahajan launches luxury loungewear line
Mahima Mahajan has stepped into loungewear. The occasion and wedding wear brand’s new 73-piece casual wear collection for both men and women has launched at its flagship store in New Delhi and online.
Known for its traditional wear and opulent occasion wear, Mahima Mahajan has launched a “Luxeleisure” line of casual wear, designed to mix comfort, style, and floral prints. “Let’s step into the world of lounge, but make it luxury,” the brand announced on Facebook, debuting the new product line.
The collection mixes bold floral prints with swathes of classic black for a bold look. Although the collection is described as ‘loungewear’, Mahajan’s signature high octane aesthetic carries over and garments are sleekly tailored, to the extent that the collection could easily be billed as party wear.
Along with loungewear staples such as loose layers, bucket hats, and sporty bomber jackets, the collection also features printed blazers for men and women, dresses, blouses, and trench coats. Notable items include a loose, floral pant suit for women and an oversized floral sports suit for men.
Eponymous designer Mahima Mahajan has dressed celebrities including Esha Gupta, Jacqueline Fernandez, Kajal Aggarwal, Kiara Advani, and Kriti Sanon among others. The brand’s flagship store is located in Delhi’s Dhan Mill compound and its e-commerce store ships internationally.
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