Mahesh Babu’s apparel brand The Humbl Co goes online on Myntra
today Jan 19, 2020
'The Humbl Co', a menswear brand by actor Mahesh Babu, has partnered with fashion e-commerce major Myntra to strengthen its presence pan-India. Mahesh Babu had launched his brand last year in collaboration with Spoyl.
Through this partnership, The Humbl Co will sell its latest collection including sweatshirts, hoodies, shirts, t-shirts, and bottom wear, among other items, on Myntra.
Commenting on the partnership, Mahesh Babu in a statement said: “The Humbl Co's clothing collection is an expression of my personal style and way of life. Through The Humbl Co, I want to cement my relationship with my fans by inspiring them to live real and stay humble. The association with Myntra is an important step in the brand’s short but exciting journey so far and paves the way for addressing a pan-India audience."
Amar Nagaram, head at Myntra, added: “Celebrity led brands have been extremely successful on the Myntra platform, especially in tier 2 and 3 cities and towns that are emerging as important markets for domestic and international fashion brands. We are extremely delighted to onboard The Humbl Co and deliver the brand to Mahesh Babu’s loyal fans, while also introducing it to the largest base of fashion shoppers in the country.”
The Humbl Co also sells its products on the Spoyl app and plans to enter the offline market by this year-end.
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