Maharsh Shah and Namya Patel launch Enakshi

By

Isabelle Crossley

Published
May 3, 2018

The designers Maharsh Shah and Namya Patel from Ahmedabad have launched Enakshi, an online fashion brand that sells only one garment for each design.

“Through Enakshi, we wanted to bring to our customers, fresh designs and creativity from the talented yet underappreciated designers from around the country, to ensure novelty in our selections,” Enakshi’s Co-Founder Namya Patel told Business World Disrupt. “We came up with the idea of launching new collection every 21 days which is designed by a different panel of designers every single time, to bring variety to our collection. This helped us not only address our vision of ‘celebrating every woman’s uniqueness’ but also helped our initiative of promoting these talented designers from across the nation.”

The brand sells both traditional and fusion wear and features a wide array of printed textiles. Many designs play with proportion and tailoring and product categories include dresses, kurtas, jump-suits, and gowns among others.

“As of now our focus is to establish ourselves in the women’s apparel segment in the market,” said the brand’s other Co-Founder, Maharsh Shah. “We would like to develop outfit designs to meet the demands and the likes of a modern woman, typically in the age range of 18 – 48 yr. We would also like to provide our customer base with a vast range of designs sourced from a large pool of designers from around India.”

The brand’s mantra is “One Design, One Woman, One Garment” and aims to sell affordable but unique garments. Clothing is priced at between 1,500 and 6,000 rupees depending on the design and the brand has just launched its summer 2018 collection.