Published
May 4, 2023
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Magicpin sees orders increase to 10,000 a day since joining ONDC

Published
May 4, 2023

Hyperlocal e-commerce business Magicpin has seen its daily orders increase from around 1,000 a day to around 10,000 a day in the past two weeks after joining the Government of India’s Open Network for Digital Commerce.

Magicpin retails a wide range of fast moving consumer goods with a hyperlocal model - Magicpin- Facebook


Magicpin now counts over three lakh orders per month following its ONDC launch, the business announced on May 3, the Economic Times reported. The business has also garnered customers through platforms including Mystore, Craftsvilla, Meesho, and Paytm among others. 
 
“Our first mover advantage on the Hyperlocal front, gives us a great opportunity to not only contribute towards success of ONDC, in fact we also look forward to give our logistics, delivery and reach support to other start-ups in the country wanting to penetrate the hyperlocal markets across India, it will not only save them a lot time but huge amount of financial resources to use an existing mechanism rather than creating one for themselves from the scratch," said Magicpin’s co-founder and CEO Anshoo Sharma, Livemint reported. 

Magicpin has also begun to fulfil backend logistics related to ordering and delivery for other participating businesses on ONDC. The platform is designed to democratise e-commerce in India.
 
“We are thrilled to see Magicpin's tremendous growth on the ONDC network,” said ONDC’s CEO and managing director T Koshy. “Their hyperlocal expertise and logistical support has been invaluable to not only their own sellers but also to other participants on the ONDC network. This is exactly the kind of collaboration and innovation we envisioned when we created ONDC, and we look forward to continuing to facilitate it to drive the growth of digital commerce in India.”
 
 

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