Madame launches new collection and perfume line at New Delhi event

By

Isabelle Crossley

Published
Mar 8, 2023

Womenswear brand Madame launched its new spring/ summer 2023 collection at an event at the Hotel Sheraton in Saket, New Delhi. The launch event brought together influencers and fashion fans from across the capital city.

“We are thrilled to launch our Spring Summer '23 collection, which celebrates the different moods of every fashionista, said Madame’s head of design Parika Rawal in a press release on March 7. “Our new collection is versatile, chic, and will keep you in style, no matter the occasion.”
 
Madame’s new offering features a mood-board for every month which will be showcased in the brand’s marketing campaign. The theme for March is ‘Summer Solace’ and clothing mixes bright hues and youthful separates. For April, the theme will be ‘Boss Babe’ and will focus on co-ord sets. 

Madame also took the event as an opportunity to launch a new premium perfume range named ‘Leur’. Madame’s head of marketing Sumedha Jain unveiled the new line along with its new brand face, Shanaya Kapoor. 
 
Madame launched as a women’s western wear brand in 1993 and also retails a wide range of handbags, footwear, and accessories. The brand currently has over 150 exclusive brand outlets in Tier 1 and 2 cities in India and is available in over 500 multi-brand outlets across the country.