Macy's enters Indian market through a partnership with Myntra

By

Maverick Martins

Published
Sep 15, 2022

American fashion retailer Macy’s has entered the Indian market through a partnership with e-commerce giant Myntra.

With this partnership, Myntra will offer over 600 product options from Macy’s private brands including Alfani, Karen Scott, Jenni, Club Room Mens, First Impressions, Epic Threads, and Ideology, among others.

The launch will also witness the activation of strategic social media engagements, key influencer campaigns, and buzz-worthy social commerce initiatives for mass amplification of Macy’s private brands in India. 

Commenting on the partnership, Sharon Pais, chief business officer at Myntra in a statement said, “Macy’s has truly shaped the American fashion landscape. The company’s timeless global fashion, premium quality, and great value pricing makes for a strong association with Myntra. With our large customer base of fashion-forward shoppers and our deep expertise in delivering a superlative fashion shopping experience, Macy’s private brands will be well positioned in the country.”

Bryan Riviere, senior vice president at Macy’s added, “We are excited to have our private brands available on the leading online destination in India for international retail brands.”

Myntra has been strengthening its international portfolio by bringing several fashion and beauty brands to the booming Indian market.

It is currently gearing up for its flagship sales event Big Fashion Festival (BFF) which will go live from September 23 and many more brand launches are expected during the sale event.