Macho to branch out from inner-wear to thermals and casual wear

By

Isabelle Crossley

Published
Jul 21, 2017

Macho, one of the highest selling underwear brands in India, is now expanding its product base to casuals and thermals as it experiences steady growth.

First launching in India, Macho has now expanded to other South Asian, Middle Eastern, and African countries. In India, the brand has its strongest foothold in the northern and western areas and is currently working on strengthening its presence in the south and east as well as on e-commerce platforms.

At present, Macho’s product portfolio is entirely innerwear and they produce vests and briefs for men, bras and underwear for women, and a girls and boys range respectively for children. The brands expansion will bring thermal basics and casual staples into their portfolio such as t-shirts and leggings. When asked about future expansion, Macho’s Director Sandeep Seksaria said, “We plan to expand into casuals and thermals very soon” but did not give a specific timeframe for this.

Macho’s turnover for the last financial year (FY 2016/2017) was 500 crore rupees ($75 million) and Seksaria stated that “in the next two to three years we want to aim [for] rs 1,000 crore plus”. Hoping that more diverse products will help the company to expand, Seksaria was positive about the brand’s future expansion plans.

Founded in 2005, Macho is part of J.G. Hosiery Pvt Ltd which was founded in 1980. J.G. Hosiery now has a revenue of 1,000 crore rupees (150 million dollars) and also owns the innerwear brands Amul and Sporto.