MAC Cosmetics collaborates with Disha Patani for new collection

By

Maverick Martins

Published
Apr 1, 2019

Leading beauty brand MAC Cosmetics has collaborated with Bollywood actress Disha Patani to launch a limited edition curation of existing shades, called ‘MAC Shades of Disha Patani’.
 

The collection will comprise of best-selling lipsticks Twig, Ruby Woo and Flat Out Fabulous from the brand hand-picked by the actress and will be available across all MAC Cosmetics India stores and its online retail partners Nykaa and Shopper’s Stop.
 
Speaking about the special makeup collaboration, Disha Patani in a statement said, “For me, this collection is about celebrating girls and celebrating women. ... I curated this collection based on my three different personas, making the shades chosen relatable to all women of all ages.”
                                               
Sonic Sarwate, global senior artist at MAC Cosmetics added, “The intention was to create something extremely wearable and accessible for all Indian women, keeping in mind all ages and all individuals.”

MAC (Make-up Art Cosmetics) was founded in Toronto, Canada in 1984 and is part of The Estée Lauder Companies. The brand has 62 stores across India and is also available online on Nykaa, Myntra and Shoppers Stop.