M.A.C names Aïda Moudachirou Rebois as senior vice president, global marketing
In the role, Moudachirou Rebois will help champion M.A.C’s brand positioning and further increase its presence and appeal to a global consumer in growing markets around the world, while continuing the journey of pivoting the organization to be more insights, data and analytics focused, the company said in a press release. She will oversee the consumer marketing and product marketing teams with a focus on product development and innovation. Moudachirou Rebois will also serve as the key global partner to regional teams around the world.
Moudachirou Rebois will report to Philippe Pinatel, global brand president, M.A.C Cosmetics.
M.A.C praised the new executive for her a strong expertise in global and local brand management, new product development, advertising, sales and P&L management, with a successful focus on modern marketing and omni-channel. With 18 years of international experience in the beauty, retail and consumer goods sectors, Moudachirou Rebois most recently served as senior vice president of global marketing at Revlon, where she oversaw the Revlon and Almay brands. In the role, she was responsible for driving brand equity and global brand strategies, developing new product innovations, executing integrated marketing campaigns and building high-performing teams.
Previously, she has also served as vice president, skin health brands at Johnson & Johnson, where she had oversight for the Neutrogena, Aveeno, Clean and Clear and Lubriderm brands. She began her career at L'Oréal where she spent 15 years in Paris, London and New York recruiting new consumers and gaining market share in the US, Europe and Africa for the L'Oréal Paris cosmetics unit and the L'Oréal Paris brand, The Body Shop, Softsheen-Carson, Maybelline, Garnier, and Ralph Lauren and Lanvin Fragrances brands.
“[Moudachirou Rebois] has an innovative and flexible leadership style, cross-industry experience and global brand-building expertise, which combined with her multilingual, multicultural background, will undoubtedly help to drive the global M.A.C business forward in our complex fast-changing environment” said Philippe Pinatel, global brand president of MAC.
“We couldn’t be more thrilled to welcome her to the M.A.C family.”
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