LVMH and start-up incubator Station F launch Luxury High-Tech program
After L’Oréal, it is now LVMH's turn to join forces with Station F. Together, the French luxury goods giant and Parisian start-up incubator have set up a new Luxury and High-Tech program, featuring 23 start-ups from all over the world working on innovative solutions for the luxury market.
The news was tweeted by Station F, the world's largest business incubator, based in a former Parisian rail freight depot known as Halle Freyssinet. FashionNetwork.com contacted LVMH, which confirmed the information but didn't wish to add any further details for the time being. The project's start date and other details will be revealed in the spring.
The program is reportedly designed to support emerging companies developing high-tech solutions for the luxury industry, tapping the expertise of LVMH. The latter is no stranger to professional and vocational training, having recently opened an academy dedicated to leather goods and jewellery craftsmanship in Florence.
The luxury group is following in the footsteps of L’Oréal, which picked Station F to monitor budding digital beauty start-ups, becoming the latest partner of the incubator founded by Xavier Niel, and joining the likes of Vente-Privé, the French Fashion Institute, Facebook and Microsoft.
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