×
147
Fashion Jobs
PEEPAL HR ASSOCIATES (OPC) PVT LTD
Ceo Textile Business (Please Read The jd Before Applying)
Permanent · Hyderabad
VERUSCHKA
Social Media And PR Specialist
Permanent · MUMBAI
VERUSCHKA
E-Commerce Manager
Permanent · MUMBAI
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
Translated by
Nicola Mira
Published
Apr 6, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Luxury labels launch creative cultural initiatives for these isolation times

Translated by
Nicola Mira
Published
Apr 6, 2020

Following the example of several emerging brands, some luxury labels are busy producing special online content to help people stave off boredom in these gloomy times of isolation. Bottega Veneta is for example featuring a multi-media cultural project called ‘Bottega Residency’, and Salvatore Ferragamo a trivia quiz.
 

The three artists highlighted by Daniel Lee in the ‘Bottega Residency’ project - bottegaveneta.com


The Italian luxury label owned by Kering has launched ‘Bottega Residency’ in order to, in its own words, “share energy, positivity and creativity across the world at these peculiar times of uncertainty, fear and also isolation,” tapping a variety of web platforms (Instagram, YouTube, Weibo, Line, Kakao, Spotify and Apple Music) and dedicating a section of its website to the project.
 
How does it work? Each week, Bottega Veneta is inviting a celebrity close to the label to talk in a short video about the artists whose work has influenced them. This week, Bottega Veneta’s Creative Director Daniel Lee is kicking off the project, talking about British artist David Hockney, film director Steven Spielberg and choreographer Maurice Béjart.

The agenda for every week-end includes live concerts on Fridays, cookery recipes live-streamed by emerging chefs on Saturdays, and a film on Sunday nights. “In these particularly trying times, we feel it is our responsibility to promote these values and offer some joy and hope to our community and beyond,” said Lee in a press release.
 

Salvatore Ferragamo is delving into its archives - Salvatore Ferragamo


Salvatore Ferragamo too has introduced an online project, though one with a more playful register. The Florentine label has launched ‘Trivia’, a quiz game that will be broadcast on its Instagram and Facebook accounts every Wednesday and Saturday until April 4.
 
The game features quiz questions and plenty of anecdotes, exploring the label’s past, its signature products, and the defining moments in the life and career of founder Salvatore Ferragamo. Among other things, we learn that Ferragamo’s first major undertaking in Hollywood was to make boots for a cowboy movie. Like Bottega Veneta, the Florentine label is seeking to convey “a message of hope expressed in a new narrative form.”
 

Copyright © 2022 FashionNetwork.com All rights reserved.